GQ MEN OF THE YEAR X AUTREMENT

This year's GQ Men of the Year celebration became a showcase of rising designers and bold fashion statements. Autrement PR contributed to several of the evening's looks in different cities, by providing selected pieces from the showroom. The agency's collaboration with stylists added subtle touches of creativity and individuality to the red carpet.

In Madrid, Spanish actress Ana Rujas made a striking appearance in Sia Arnika a Spring/Summer 2026 Look 28 dress, selected by stylist Jorge Ariza, a choice that perfectly balanced avant-garde energy with elegance.

In London, styled by Suzie Walsh, English musician Wet Leg embraced an eclectic and playfully subversive aesthetic, layering unexpected accessories, a Laruicci necklace, MARRKNULL leg warmers, and Squillace's Luca gloves, into a look that captured the band's offbeat signature. Fellow musician Lava La Rue injected a raw, graphic undertone into the night wearing the 8IGB Spring/Summer 2026 'Naked Tank', also pulled from Autrement's PR showroom.

In Paris, the evening continued to highlight diverse creative voices: stylist Johan Helvetico accessorized Théodora with Tétier x La Manso's 'Tempus Transparentus' ring, while Ellie Merveille pulled Angelica Montini's fluid 'Shungite Dress' for Ronisia.

Some talents chose to take styling into their own hands. Pascal Douglas stepped out in a full Neu-In Spring-Summer 2026 Look 04, channeling a minimalist yet impactful modernity. DJ Broodoo Ramses mixed a sharp Gal Nell Dahan Spring-Summer 2026 Look 01 grey pinstripe set with a black Moohong Spring-Summer 2026 'Raglan Top', crafting an ensemble that blended precisive tailoring with experimental edge.

The night rounded off with Salif Gueye, styled by Starky Lafayette, who finished his look with Laruicci rings, adding attitude to the red carpet.

With each international appearance, Autrement PR reaffirmed its role as a key link between emerging designers and cultural tastemakers, turning the GQ MOTY red carpet into a live moodboard of creativity, craftsmanship, and forward-thinking style.